Times Square Visitor Center

(Seventh Avenue between West 46th Street and West 47th Street)

1560 Broadway, New York, NY 10036

(212) 869-1890

www.timessquarenyc.org

The Times Square Visitor Center is your one-stop shop for information and souvenirs.  Housed in the landmarked Embassy Theater, which was the world's first newsreel theater, the nearly 6,000 square-foot Visitor Center now also includes a free mini-museum with unique exhibits that tell the story of Times Square.  You will also see artifacts such as The Centennial Ball, which was used during the 1997 New Years Eve Ball Drop, and the famous PEEP O RAMA neon sign.  You will also find official Times Square souvenirs.  

You can also participate in the Times Square New Years Eve wishing wall by writing your wish on a piece of confetti for our and posting it on the Wishing Wall.  The Visitor Center also features a 10-minute newsreel-style documentary - The Times Square Story will present the themes and stories of The Crossroads of the World over the past century.

Located on New 42^nd Street, Ripley's Believe It or Not! Odditorium is New York City's Must See Times Square attraction. An odditorium is a museum unlike any museum you have ever visited. Enter a world showcasing the odd and celebrating the weird and outlandish from around the globe.  For over 40 years, Robert Ripley has traveled the world collecting the unbelievable and the inexplicable. 

The museum features two floors of outrageous videos, and interactive exhibits. From the largest gallery of authentic shrunken heads to the genuine collection of Olympic torches. Marvel at hundreds of weird and unusual artifacts in over twenty themed galleries. Come in and explore the uncanny and witness the amazing in New York City.

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Whether you are a little kid or an adult searching for your inner child, this Toys "R" Us makes every kid feel like they're living in a huge fantasy toy world. The store has several floors filled with stuffed animals, games, dolls, videos and everything else that a child will swoon for. But someone visiting this store doesn't need to buy toys it's just enough to experience the fun of just being in the store.

For all those girls who love playing with Barbie, they will be ecstatic to see the giant Barbie area. But the most amazing thing at the Toys "R" Us in Times Square is the indoor 60-feet-high ferris wheel. Each car on the wheel relates to a toy from Barbie, "Toy Story" (the movie), Sesame Street or other favorites. There's also such attractions as the giant T-Rex from "Jurassic Park" (for those brave enough to handle the roaring) and the Candy Land area for those who have a sweet tooth. This is a great place for the whole family.

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The M&M's World features one of the world's largest displays of these bite-sized candies and a vast array of colors not found anywhere else. The three-story, 25,000 square-foot store features a 17-foot Miss Green dressed up as Lady Liberty. The store features over 4000 items including T-shirts, bags, pillows, M&M dolls, pencils and many more fun M&M souvenirs including some one-of-a-kind pieces

This store is what New Yorkers like to say is an "only in New York" experience, with its flashing lights and huge store displays set on a prime corner of midtown Manhattan. It's a great place for the whole family--it even features an interactive kids area--and is a triumph of American candy-making by Mars Inc.

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The Hershey's Time Square Store is a candy heaven. When you enter the store, you will find the best of Hersey brands--Reese's cups, Hershey bars, Baby Ruth, Kit Kats, and many more delicious creamy chocolate treats. And if you don't like milk chocolate, they have creamy white and rich dark chocolate bars as well. You can personalize your very own giant Hershey's Kisses Chocolate and create your own original candy mix with the help of the "Original Automatic and Gravitational Chocolate Machine."

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The Discovery Times Square Exposition is New York City’s first large-scale exhibition center. The Discovery TSX offers extraordinary exhibits and unforgettable experiences, which come to life at this exciting new vibrant space for entertainment, learning, and adventure.

The exhibition center is located in the building which once housed The New York Times printing presses.  From the icy waters of the Titanic’s final resting place to the origins of humans; from the genius mind of Da Vinci to the riches of King Tut, Discovery is proud to celebrate the world with the world class exhibits.  Discovery TSX also features a café with a wide variety of menu options and ample seating area and two exclusive retails experiences.

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B.B. King’s is open daily from 11am-1am for lunch, dinner, & drinks.You will find some of the best live performances Times Square has to offer here at B.B. King’s Blues Club & Lounge.  Apart from riveting live shows from artists all over the world, you can enjoy themed meals such as The Beatles Strawberry Fields Brunch, an all-you-can-eat afternoon brunch, every Saturday from 11am to 2pm.  Strawberry Fields is a Beatles tribute, dedicated to bringing you as close to a real Beatles concert as you can get. They take you on a Magical Mystery Tour beginning in 1964, up until "White Album", "Abbey Road" & "Let It Be".  A must for all Beatles fans.      

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