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Color Chart: Reinventing Color, 1950 to Today
March 2–May 12, 2008

The Museum of Modern Art
11 West 53rd Street
212-708-9400
moma.org

ImageChart: Reinventing Color, 1950 to Today celebrates a paradox: the lush beauty that results when contemporary artists assign color decisions to chance, ready-made source, or arbitrary system. To view the online version of the exhibition, go to moma.org/exhibitions/2008/colorchart/.

Midway through the 20th century, long-held convictions regarding the spiritual truth or scientific validity of particular colors gave way to an excitement about color as a mass-produced and standardized commercial product. The Romantic quest for personal expression instead became Andy Warhol's “I want to be a machine,” and the artistry of mixing pigments was eclipsed by Frank Stella's “Straight out of the can; it can't get better than that.” Color Chart is the first major exhibition devoted to this pivotal transformation, featuring work by some 40 artists ranging from Ellsworth Kelly and Gerhard Richter to Sherrie Levine and Damien Hirst.

Color Lab, an interactive space for families created in conjunction with the exhibition Color Chart, is located in the reading room on the first floor of the Cullman Education Center at MOMA. Open for the run of the exhibition, Color Lab offers materials for families to conduct their own exploration of color choice. Children and adults are invited to experiment with giant magnetic boards, play games and activities, or create their own color-choice systems using colored pencils and paper. Free with museum admission.

 
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