As the jeweler synonymous with true love, Tiffany & Co. introduces a new website and iPhone App for all brave hearts who venture into this realm. Now they have a guide.

“Tiffany has long been a major presence at engagements and weddings, and now we’ve built that presence online with love stories and a whole world of romantic possibilities,” said Caroline Naggiar, chief marketing officer of Tiffany & Co.

The website and app are designed as the go-to resource for romantics everywhere. Once besotted, couples see the world anew. Tiffany enthralls them with tales of real-life couples who recall—on film and in photographs—romantic roads taken and the thrill of it all. Visitors will also find a compendium of tips for love-struck couples gleaned from Tiffany’s 175 years as an expert on the subject. In addition, the website explores the fabulous, fabled world of New York, the ultimate city for falling ecstatically in love.

whatmakeslovetrue.com debuts with noted actor and filmmaker Edward Burns’ Will You Marry Me?, a short film he created exclusively for Tiffany. Burns presents a variety of couples who share heartfelt, humorous and surprising episodes from their romantic journeys. Burns photographed the couples in iconic New York settings: the city’s skyline as majestic backdrop, a cobblestone street in Greenwich Village, the Hudson River at dusk. The director’s unscripted format beautifully captures the couples’ fond recollections, and incorporates jewelry, photographs or love letters that are symbols of their life together. 

On this section of the site, Tiffany recommends a playlist of classic love songs as well as songs destined to inspire a new generation. One of them, singer-songwriter Josh Radin’s arrangement of the classic hit, You’re the First, the Last, My Everything, will be introduced exclusively on the website and app. 

Tiffany will introduce other exclusive new songs by various artists throughout the year. Visitors may also choose from classics by legendary artists including Louis Armstrong and Fred Astaire, as well as contemporary performers such as John Legend, for sale on iTunes.

Movies set in New York are also listed (and may be purchased from iTunes). These include much-loved classics such as SabrinaBreakfast at Tiffany’s, as well as You’ve Got Mail and When Harry Met Sally. Film details include Tiffany’s take on the film’s romantic themes.
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whatmakeslovetrue.com will be updated regularly with new content from Tiffany and visitors who add their own chapters to this endlessly fascinating and touching human interest story: true love.

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