| Toms One For One |
| Written by Qiana Williams | |||
| Monday, 22 August 2011 04:49 | |||
 Toms one for one concept is continuing to grow by leaps and bounds. What originated as strictly a shoes company, with the cornerstone being to provide a person in need with a pair of shoes with each purchase has now expanded into the world of apparel and accessories. The mystery is finally over! The one for one concept now goes even further though than simply providing footwear to those in need. Toms is recognizing a new vision, literally. Were you aware that blindness and visual impairment is the seventh-largest health disability in the world? Out of this world wide affliction, most of these cases can be easily prevented or treated. Furthermore, almost 90% of those that are stricken with visual impairments come from underdeveloped countries and are impoverished. Simple remedies that you and I may take for granted, such as available medical treatment, a pair of glasses, or necessary eye surgery are not available for those in these most severe situations. This is where Toms has stepped in, using the same one for one concept on their newly launched line of fun, funky and trendy eye wear. Their sunglass collection is versatile and enjoyable and they offer a virtual try on experience on their website that is beyond cool. Take a front facing, well lit picture and upload it to their site. Then you can click and drag the shades you're interested in onto your virtual face. It's like standing in the mirror and trying on the pair that's perfectly suitable for you. With each pair of glasses purchased from Toms, they will provide medical treatment, prescription glasses or necessary eye surgery to an individual in need. So the treatment given is done on a singular and case by case basis. This is a very personal way of being able to attack the matter at hand and ensure that the proper steps are taken to help each individual improve their sight. Toms is not just shoes and eyewear either. They're innovation goes even further. By expounding upon what is already revered as both comfortable and feel good (both in your heart as well as on) wear, they are taking "going green" to another level with their clothing as well. Using low impact dyes and water based formaldehyde free inks in their tees is something they are very proud of. Vegan friendly shoe styles boast no animal by-products, pesticide free cotton, hemp and recycled bottles. Toms is very aware of the carbon footprint they are leaving behind. In doing so, they are actually responsibly helping to move their customers and other retailers in that direction as well. Their Fall 2011 collection of eye wear, clothing, shoes and accessories is now available in stores all over as well as on their website. Their tees are fun and easy to wear while their wedding collection of shoes is groundbreaking, original and fresh. They also are host to a full line of clothing and shoes for tiny tot Toms fans as well. From hats to necklacesy, to crew cut shirts or shoes- the variety is endless as they offer something for everyone. But isn't the best part of shopping responsibly simply knowing that everything you purchase will help another? If only the entire world of fashion could introduce this motto, we would be making great strides toward a lot of problem solving. For more articles like Toms One For One, please visit the Fashion/Women's Fashion Section of TimesSquare.com
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