GMC helped jumpstart the 2012 NFL regular season at the NFL Kick-off event in New York City.

The automaker revealed a fleet of 33 GMC Sierra fullsize pickups in Times Square, each containing logos of the NFL and its 32 teams.

The massive Sierra fleet was unveiled ahead of the game between the New York Giants and Dallas Cowboys.

The event was just the start of GMC's involvement with the NFL this season, as GMC will be a weekly fixture throughout the 2012 regular season thanks to its "Never Say Never" campaign.

The campaign allows fans to vote on their favorite plays of the week and communicate with NFL stars through various social media outlets.

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