SodaStream launched a social movement Monday, July 16 called "Unbottle the World Day," aimed at rallying support against the dangers of plastic bottle and aluminum can pollution.

Rosario Dawson joins SodaStream to kick-off the inaugural "Unbottle the World Day," Monday, July 16, 2012, in New York's Times Square, to combat the environmental hazard of bottle and can waste.

The movement called upon on the United Nations to establish a "Bottle-Free Day" as an international observance to help bring awareness to the dangers caused by plastic bottles.

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