HOME arrow THEATER

Theater Guides

The Great White Way

Coined in 1901 by O.J. Gude, the designer of many prominent advertising displays, to describe the new light show that beckoned along Broadway,The Great White Way is a phrase known worldwide to describe Broadway's profusion of theatres in Times Square. Always glamorous but rocky, theatre and Broadway have a deep relationship stretching...

 
 
CONTACT | CONTRIBUTORS | PRIVACY POLICY

(C) 1995 - 2008 TimesSquare.com A Dataware Corporation Company www.dataware.ca